STATEMENT

In the moment print media, politic and finance try to transport us in a slump. As far, as the eye can reach, everyone believes in decreasing. Today a stagnating sales growing is evaluated immediately as a recession.
But there is an old sales slogan: Bad times are good times for good salesmen. Good salesmen have a property, which you can find in an old sales joke: At the beginning of the last century a shoes company was sending two salesmen to Africa to check, if there is a new market for shoes. The first came back with the words: There is no market everyone is going barefoot. The second came back with exclamation: There's a big market, no one is wearing shoes. The most important property of a good salesman is optimism.

Good salesmen need good entrepreneurs

Companies, which invest time and money in new products and markets, relieve the next economic slowdown in a lower form. Those who take energy only to daily business and think, that innovative staff must be fired because they disturb daily business, hit the next downturn with full power. The avarice to profit shows now the short-term success and the long-term negative effect for a company. If the saturated markets are decreasing, there are no new ideas to see, everyone calls the government for help. A good salesman has problems with stale news and entrepreneurs like this.

Long-term business and trustful relationships

Good salesmen and creative entrepreneurs are a good mixture. Companies, which are thinking about tomorrow and which are developing middle-term business plans, have new products for tomorrow in preparation. Salesmen, who are working for companies like that, are able to create long-term trustful relationships to customers. They also can create new businesses during difficult times. If business increases, it is easy for everyone. Difficult times as now separate the wheat from the chaff.

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