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WIRE
2/2009 March
 
 
 Jà¸rgen Kjà¦rsgaard <br>
Jà¸rgen Kjà¦rsgaard
Photo: DSE A/S

DSE looks into the future and establishes new business division

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Horsens/DK (DSE A/S) – The high technology company DSE A/S in Horsens Denmark has established a new business division as part of its growth strategy The new division entitled DSE Global Product Division (GPD) covers the business areas biomass and enamelled wire. These business areas were previously part of the DSE Test Technology Division.
Jørgen Kjærsgaard has been appointed Division Manager for the new business division. Jørgen has recently celebrated his 10th anniversary with DSE and has been a driving force behind the DSE Test Technology Division’s sales success – in particular on export markets.
Increased focus is the key to continuous success on export markets. The strategy behind the new division is to increase focus on biomass and enamelled wire, and ultimately ensure continuous success on export markets and development of new products for these two market segments.
”We have a new product – the TD5 – ready for sale to the enamelled wire industry. Both DSE and our customers have high expectations for the new product, which is an incremental development of the existing Tangent Delta product portfolio”, says Jørgen Kjærsgaard .
”Within biomass there is high focus on CO2-neutral energy sources at the moment – not only in Denmark but in the whole of Europe, where we see a massive interest for building power stations based on biomass fuel. Denmark has been a pioneer in this area, where DSE has supplied moisture measurement systems to the Danish power stations. Therefore, we see a good opportunity for selling our moisture measurement systems to many of the new export markets around Europe”, states Jørgen Kjærsgaard .
Synergies between DSE’s business areas. Concurrently with the establishment of the new division, Peder Lomborg has been appointed Vice Director for Business Development (whilst maintaining his current position as Division Manager of the DSE Test Technology Division). This new position in the company shall help ensure that the synergies in DSE’s three business divisions (Airport Division, Test Division and Global Division) are captured and used to propel further growth.
”We believe the new organisation structure will help DSE elevate to a new level on our export markets and contribute to continued growth”, concludes Peder Lomborg.


 
 
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