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WIRE
2/2010 September
 
 

Wire Expo 2010 paired shorter stay with co-location for vibrant event

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Guilford, Connecticut/USA – The Wire Association International (WAI), Inc., concluded Wire Expo 2010 and WAI’s 80th Annual Convention at the Midwest Airlines Center, Milwaukee, Wisconsin, USA. The exhibits, which were co-located with National Electrical Wire Processing Technology Expo, had a total of 2931 participants who had crossover access between shows. Wire Expo registration showed 1457 participants from 38 states and 21 countries. Early reports point to positive changes to the event initiated by a concentrated agenda that condensed exhibit days from three to two; and the coordinated scheduling with the American Wire Producers Association’s new Long Product Supply Chain Symposium, held May 9 and 10, which drew 220 people including presidents, CEOs, sales professionals, and senior managers from its member companies. WAI President Dane G. Armendariz noted “scheduling three industry events within the same week helped a lot of visitors justify their trip to Milwaukee. The two-day exhibit format worked very well and with the convenience of the co-location we saw a steady flow of traffic between the shows on both days.” Wire Expo is held biennially for the wire and cable manufacturing industry. Initiated in 1990 in Boston, Wire Expo offers global industry information in a regional setting and a timely meeting point for suppliers, manufacturers, buyers, researchers, and industry pioneers from around the globe.
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